Posts Tagged ‘what is illustration’

illustration, design, and marketing

I recently interviewed with marketing professional extraordinaire (and good friend) Andrea Stout over at MarketingVirgin.com. We talked about illustration, design, and marketing of course! A little removed from my usual casual writing, but informative!

Graphic design is typographical functionalism. A visually pleasing layout of information that guides the viewer through your message in a specific order. This is a crucial tool to have in marketing. Unlike the uniqueness and individuality of illustration, graphic design is often times more anonymous, catering to the clients branding needs. But, illustration usually does not exists without graphic design, the latter being the vessel which enables illustration to tell its story. In the recent years, photography has replaced the use of illustration in many functions, because of the rise of image stock houses and cheap prices, this has opened up new opportunities for companies to start using custom illustration again to gain an edge over their competition. Even though is it usually a less expensive option, photography is bound by the tangible rules of the world we live in, this is a very limiting fact, and illustration will always be able to take you to places you have only dreamed of. It is truly limitless.

Read the whole post on What is Illustration?.

My love for advertising translates right into my passion for learning more about marketing. I am very excited about the launch of MarketingVirgin.com and using the lessons covered to boost my projects. Posts such as the Search Engine Marketing run through can be used by anyone with a website, not just marketing professionals! I think that all of you who work in marketing, and even those of you who are interested in marketing your own business, or just learning more about it, will find MarketingVirgin.com to be a super useful blog.